“SUNSET BLVD.” PARTNERS WITH BC/EFA TO OFFER ONE LUCKY FAN THE CHANCE TO OWN A PIECE OF THEATER HISTORY
Contact:
Rick Miramontez / Aaron Meier / Briana Sanchez / Morgan Zysman
rick@omdkc.com / aaron@omdkc.com / briana@omdkc.com / morgan@omdkc.com
212-695-7400
FOR IMMEDIATE RELEASE ON THURSDAY, APRIL 10, PLEASE
“SUNSET BLVD.”
&
BROADWAY CARES/EQUITY FIGHTS AIDS
OFFERS ONE LUCKY FAN
THE CHANCE TO OWN A PIECE OF THEATER HISTORY
THE HAND-MADE, CUSTOM SLIP DRESS
WORN BY OLIVIER AWARD WINNER NICOLE SCHERZINGER
AND DESIGNED BY SOUTRA GILMOUR
TO BE AUCTIONED OFF VIA CHARITYBUZZ
New York, NY (April 10, 2025) – The critically hailed new production of Andrew Lloyd Webber’s Sunset Blvd., directed by Jamie Lloyd, is pleased to announce it is partnering with Broadway Cares / Equity Fights AIDS to auction off costume designer Soutra Gilmour’s now iconic custom-made black slip dress worn by Nicole Scherzinger with all proceeds benefiting BC/EFA.
The auction lot is open for bidding now on CharityBuzz HERE with bids to close Monday, April 28.
The dress, designed by Gilmour in collaboration with Scherzinger, is one of only four made for Sunset Blvd.’s run at the Savoy Theatre in London’s West End. The bias-cut black silk satin creation draws inspiration from classic silhouettes of Hollywood’s silent film era and reflects the character of ‘Norma Desmond’s’ raw, exposed self. The dress was made in August 2023 by Karen Crichton with textiles provided by Misan Fabrics.
The complete auction lot will include the dress, a certificate of authenticity signed by Gilmour and Scherzinger, a pair of house seats to Sunset Blvd. on Broadway at the St. James Theatre, a post-show backstage visit and photos with Scherzinger and the cast, a private zoom meeting with Gilmour to discuss her creative thoughts on the show, and a window card for Sunset Blvd. signed by Andrew Lloyd Webber and the entire Broadway company.
Scherzinger said, “When I first sat down with Soutra almost two years ago to discuss
what we wanted our version of Norma to look like, I never imagined how a simple, black
slip dress can evoke so much: fragility, strength, and confidence, all come to mind when I think of this creation. On behalf of everyone at Sunset Blvd., I want to convey how thrilled we are to continue to support Broadway Cares, an incredibly impactful organization that helps thousands of people through their incredible programs. Now let’s raise some money!”
Gilmour said, “I have spent my career designing for the theater which by nature is temporary and finite, but the dress we designed for Nicole and ‘Norma’ has taken on a life of its own. Nicole and this dress have inspired countless memes, thousands of Halloween costumes, and a number of drag performers on both sides of the Atlantic. I’m honored to have one of my designs support Broadway Cares and their programs to help our community and communities around the world.”
ABOUT “SUNSET BLVD.”
Andrew Lloyd Webber’s Sunset Blvd., directed by two-time Tony Award® nominee and multiple Olivier Award® winner Jamie Lloyd, is playing an extended limited engagement on Broadway at the St. James Theatre through Sunday, July 13 only starring Olivier Award® winner and Grammy Award® nominee Nicole Scherzinger as ‘Norma Desmond,’ 2024 Olivier Award winner Tom Francis as ‘Joe Gillis,’ 2024 Olivier Award nominee Grace Hodgett Young as ‘Betty Schaefer,’ and Olivier Award winner and 2024 Olivier nominee David Thaxton as ‘Max Von Mayerling.’
Lloyd’s extraordinary reimagination of Andrew Lloyd Webber’s iconic musical, which is based on the classic Paramount Pictures film directed by Billy Wilder, has become the must-see hit of the Broadway season. When it opened in October, this production was called “a solar flare that dazzles” (New York Magazine) and “a brilliant, red-hot revival of Lloyd Webber’s best score” (Chicago Tribune).
The creative team for Sunset Blvd. includes Soutra Gilmour (set and costume design), Fabian Aloise (choreography), Alan Williams (music supervisor and music director), Jack Knowles (lighting design), Adam Fisher (sound design), Nathan Amzi and Joe Ransom (video design and cinematography), Cheryl Thomas (hair and makeup design), Ann James (intimacy coordinator), Jim Carnahan CSA and Jason Thinger CSA (U.S. casting director), and Stuart Burt CDG (U.K. casting director).
Sunset Blvd. is produced by The Jamie Lloyd Company, ATG Productions, Michael Harrison for Lloyd Webber Harrison Musicals, and Gavin Kalin Productions by arrangement with The Really Useful Group Ltd and based on the Paramount Pictures film directed by Billy Wilder.
Tickets for Sunset Blvd. are on sale at www.sunsetblvdbroadway.com or Seat Geek HERE .
ABOUT BROADWAY CARES / EQUITY FIGHTS AIDS
Broadway Cares/Equity Fights AIDS is the philanthropic heart of Broadway, helping people across the country and across the street receive lifesaving medications, health care, nutritious meals, counseling and emergency financial assistance.
We are one of the nation’s leading industry-based, nonprofit AIDS fundraising and grant-making organizations. By drawing upon the talents, resources and generosity of the American theater community, since 1988 Broadway Cares/Equity Fights AIDS has awarded more than $300 million for essential services for people living with HIV/AIDS and facing other critical illnesses in all 50 states, Puerto Rico and Washington, D.C.
Broadway Cares/Equity Fights AIDS is the single largest financial supporter of the essential social service programs at the Entertainment Community Fund (formerly The Actors Fund), including The Friedman Health Center for the Performing Arts, the HIV/AIDS Initiative and the Phyllis Newman Women’s Health Initiative. We award annual grants to more than 450 AIDS and family service organizations nationwide. At times of crisis, Broadway Cares also awards one-time humanitarian grants to provide emergency aid across the US and around the world.
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