Every day is opening night.

For Really Useful Group US, Contact:

Rick Miramontez / Aaron Meier
rick@omdkc.com / aaron@omdkc.com
212-695-7400
For Really Useful Group UK, Contact:
Kitty Abel Smith
kitty.abelsmith@reallyuseful.com

FOR IMMEDIATE RELEASE ON THURSDAY, OCTOBER 17, PLEASE

THE REALLY USEFUL GROUP
ANNOUNCES
“T H E   P H A N T O M   O F   T H E   O P E R A”
COLLABORATION WITH STREETWEAR BRAND
P A L A C E   S K A T E B O A R D S
PALACE SKATEBOARDS CREATES A NEW CAPSULE COLLECTION
INCORPORATING ANDREW LLOYD WEBBER’S “THE PHANTOM OF THE OPERA”

New York, NY (Thursday, October 17) – Today, Andrew Lloyd Webber’s The Really Useful Group announced a new collaboration with UK-based streetwear brand, Palace Skateboards, celebrating the iconic The Phantom of the Opera.

Loved by Gen Z and celebrities alike, Palace Skateboard’s new capsule collection, featuring The Phantom of the Opera, will launch on Friday, October 18. It will be sold on Palace’s website and in Palace stores worldwide (LA, New York, London, Tokyo and Seoul).

Palace Skateboard’s The Phantom of the Opera collection includes hoodies, t-shirts, jeans, knitwear, baseball cap, commemorative pin, and a Phantom-inspired skateboard deck.

Libby Grant, Chief Commercial Officer of The Really Useful Group said, “Working with Palace has demonstrated how relevant and exciting The Phantom of the Opera remains today – nearly 40 years after the first production opened in London and it’s great to see this collaboration come to life. This partnership is part of our drive to bring Andrew Lloyd Webber Musicals, some of the most famous and commercially successful entertainment brands in the world, into new and exciting categories and product areas.”

Andrew Lloyd Webber’s The Phantom of the Opera is widely considered one of the most beautiful and spectacular in history, playing to over 160 million people in 47 territories and 195 cities in 21 languages since it opened nearly 40 years ago. Over this time, hundreds of thousands of people have been employed by The Phantom of the Opera across the world and, taking inflation into account, the show has grossed in the region of $10.8B.

This collaboration is part of a series of significant recent announcements from the Really Useful Group as it seeks to broaden the impact of the brands within Andrew Lloyd Webber Musicals across the world.

Recent initiatives include a partnership with leading design house, Studio MinaLima, who have created three exclusive, limited-edition art prints celebrating iconic moments from The Phantom of the Opera, as well as the launch of a new home for Andrew Lloyd Webber fans across the world, The Box Five Club, and an entirely new online presence for Andrew Lloyd Webber Musicals.

ABOUT THE REALLY USEFUL GROUP

The Really Useful Group, wholly owned by Andrew Lloyd Webber develops,

licences and manages the global brand strategy for his shows and music around the globe, including some of the world’s longest-running and most successful musicals, such as The Phantom of the Opera, Cats, Jesus Christ Superstar, Evita, Sunset Boulevard, and School of Rock – The Musical.

The Really Useful Group operates across theater, film, and television, working with key partners and developing new projects worldwide, alongside ongoing work in education, amateur licensing and music publishing. Every year, Andrew Lloyd Webber’s brands, music and content are enjoyed and shared by hundreds of millions of people around the world.

The Really Useful Group manages The Box Five Club, a new home for Andrew Lloyd Webber fans across the world.

ABOUT “THE PHANTOM OF THE OPERA”

Based on Gaston Leroux’s 1910 novel, Le Fantôme de L’Opéra, The Phantom of the Opera tells the story of a mysterious masked figure who lurks beneath the Paris Opera House, exercising a reign of terror over all who inhabit it. He falls madly in love with a young soprano, Christine Daaé, and devotes himself to nurturing her extraordinary talents, employing all of the devious methods at his command.

Cameron Mackintosh’s acclaimed stage productions of Andrew Lloyd Webber’s The Phantom of the Opera are widely considered some of the most beautiful and spectacular in history, playing to over 160 million people in 47 territories and 195 cities in 21 languages.

Having premiered at Her Majesty’s Theatre in London’s West End on October 9, 1986 and debuted on Broadway at the Majestic Theatre on January 26, 1988, The Phantom of the Opera has won over 70 major theatre awards. On January 9, 2006, The Phantom of the Opera became the longest-running show in Broadway history, surpassing Cats with its 7,486^th performance. In the US alone, the production’s nearly 14,000 performances have been seen by 19.5 million people and grossed $1.3 billion. Over 40 years, hundreds of thousands of people have been employed by The Phantom of the Opera across the world and, taking inflation into account, the show has grossed in the region of $10.8bn.

As it turns 38, The Phantom of the Opera is still playing at His Majesty’s Theatre, London. As part of a season of the world’s greatest stage musicals in cinemas, the iconic The Phantom of the Opera: Live at The Royal Albert Hall is set for release in 350 cinemas across the country on the 3rd and 5th November 2024.

ABOUT PALACE SKATEBOARDS

Established in 2009, Palace Skateboards has grown from underground skate brand to global fashion label with its reputation for heavy-hitting collaborations and authentic, irreverent spirit. Palace has retail stores in LA, New York, London, Tokyo and Seoul.

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