TONY AWARD-WINNING PRODUCER MARA ISAACS LAUNCHES OCTOVERSE MEDIA
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FOR RELEASE ON TUESDAY, FEBRUARY 25, 2025
MARA ISAACS AND OCTOPUS THEATRICALS ANNOUNCE
OCTOVERSE MEDIA
NEW MULTI-MEDIA PLATFORM TO RELEASE MUSIC, FILM, AND MORE
GROUNDBREAKING GENRE-FLUID RECORD LABEL AND MEDIA COMPANY TO CREATE AGENCY FOR ARTISTS AND CREATIVES
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New York, NY – Mara Isaacs, founder of Octopus Theatricals announced today the creation of Octoverse Media, a new multi-media platform for the release of music, film, and other multi-media recordings. Integrating the worlds of theater, music, and film, Octoverse Media is dedicated to nurturing artists as they move fluidly across genres, and plans to release projects from concept albums to Broadway cast recordings to live captured theatrical films. Ian Blackaby will serve as Octoverse’s project manager of music releases.
“In the entertainment industry, the various genres tend to live in separate and isolated ecosystems,” said Isaacs. “As a producer and builder of worlds, I’m interested in bringing people together. The artists we work with refuse to limit their vision to any one sector, and Octoverse Media will be there to support them regardless of genre.”
Upcoming releases from Octoverse Media will be announced shortly, many from artists and projects currently under the Octopus Theatricals umbrella which includes the current Broadway revival of Gypsy and the highly anticipated new musical Goddess.
Mara Isaacs is the Tony® and Grammy® Award-winning creative producer, recognized as a leader in developing and producing new plays, musicals and multi-disciplinary work across the globe. Selected highlights: Gypsy with Audra McDonald (Broadway); Hadestown (Broadway, West End, North American Tour–Best Musical Tony and Grammy); Patrick Page’s All the Devils Are Here (off-Broadway, US Tour); (…Iphigenia) a new opera by Wayne Shorter and Esperanza Spalding (premiere and US tour); Theatre for One (US, Ireland, Kenya); Vanya and Sonia and Masha and Spike (Broadway, Tony Award Best Play, World Premiere at McCarter). Upcoming: Goddess; Bhangra Nation; Dreaming Zenzile; I Feel Myself to be Part of Something (documentary film series). Mara generates opportunity through the organizations and programs she creates: Octopus Theatricals, to produce an expansive body of work—from experimental to commercial; Producer Hub, supporting producers and artists in the independent sector; Arts Impact Collaborative, to tell compelling stories documenting the essential role the arts play in communities throughout the US; Sing It Again Records, an independent record label. Previously: Producing Director at McCarter Theatre Center in Princeton, NJ; Associate Producer at the Mark Taper Forum/Center Theatre Group in Los Angeles.
Ian Blackaby currently consults with Sing It Again Records, co-managing the releases of both 2019’s Grammy winning Hadestown – Original Broadway Cast Recording and 2025’s Hadestown – Live From London set. A veteran of both the major label system and the government-supported arts sectors, Blackaby has, since 1992, been focused on offering business affairs and label services to independent artists
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