Every day is opening night.

Press Contacts:
DKC/O&M
Rick Miramontez / Sam Corbett
rick@omdkc.com / sam@omdkc.com
212 695 7400

Open Jar Studios
Hugh Hysell
Hugh.Hysell@openjarstudios.com
347 269 1675 x109

FOR IMMEDIATE RELEASE, PLEASE

REVOLUTIONARY NEW PLATFORM
STAGE DOOR PASS ®
AVAILABLE TO GENERAL PUBLIC JULY 31, 2025 

GO LIVE PARTY AT OPEN JAR STUDIOS IN NYC
WITH SPECIAL GUESTS:

TONY AWARD WINNER
DANNY BURSTEIN

TONY AWARD WINNER
LYNN AHRENS

TONY AWARD NOMINEE
KATE BALDWIN

AND MORE!

For high-resolution press images click HERE.

[New York, NY, July 16, 2025] — The revolutionary new platform Stage Door Pass®, which allows theatre fans to track their shows and engage with their favorite artists, will be made available to the general public on July 31st. Revolutionizing the way theatre fans engage with the shows and the artists they love, this platform is the only space where fans can track every show they see, and track who they have seen in the show. It also allows fans to engage with their favorite theatre artists – and it’s all free to use.

To celebrate the Go-Live, a star-studded party will be held, headlined by a growing number of Broadway celebrities including Danny Burstein, Kate Baldwin, Lynn Ahrens, Hannah Cruz – Thursday, July 31, 2025, from 6 – 7:30pm at Open Jar Studios (1601 Broadway, 11th floor). 

Created in collaboration between Business Operational Expert/Broadway super-fan, Mike Wheeler and Theatre Director/Business Owner Jeff Whiting, who has already introduced many successful business solutions to the theatre industry (Stage Write Software, BWAY Printing, Open Jar Studios) the platform is already being used by every current Broadway and Off-Broadway show, featuring actors, creatives, and production teams.

For the first time, theatre fans will be able to track and rate the shows they see and engage with their favorite members of the production all in one place.

“There are other tools out there to track shows,” says Mike Wheeler, co-Creator, “I wanted more. I wanted to track who I saw, including alternates, and what other roles I have seen them in. I wanted to be able to thank them for their performance even if neither of us make it to the stage door. I can now document these memories, including my pictures, ticket stubs, and Playbills along with my interactions with the performers all in one easy to use platform. I’ll continue to collect and treasure my Playbills and ticket stubs and thank the performers at the stage door every chance I get, but I can finally retire my spreadsheet.”

The Stage Door Pass provides a Charitable Giving Option tool which allows users to donate to artists’ favorite charity or special cause, with a portion of each donation supporting The Stage Door Foundation, a not-for-profit organization dedicated to providing support to theatre makers  by providing subsidized studio space, cultivating new work development opportunities and professional development.

Under the notable leadership of a star-studded Advisory Board, which includes Sergio Trujillo, Susan Stroman, Danny Burstein, Christopher Gattelli, Lynn Ahrens and more, The Stage Door Foundation works to transform the creative industry by providing innovative opportunities for growth and show development.

Broadway performers are chiming in, too: Jeremy Jordan declares “This tool is so cool! As someone who is very precious about my spare time, this really allows me to manage the way I’m able to engage with people who come and see the show.”

“Any way to make theatre more accessible is something I am here for,” says Alex Brightman (Beetlejuice). “This tool will allow fans to engage with artists in a safe, cordial, and innovative way.”

“It really fits together nicely with some of the tools that are already in place,” says Whiting. “The Stage Door Network (launched in 2023) already connects theatre artists with networking opportunities, jobs, and creative resources, and now it will also support the manner these theatre artists wish to engage with their fans – all in the same place.”

“STAGE DOOR PASS is more than just a platform; it’s a community designed to celebrate and support live theatre at all levels, from the smallest community theatre to the biggest Broadway stage, while providing new ways to recognize and support your favorite performers. The same way you track your travel with a stamp in your passport, The Stage Door Pass is your digital passport to track your theatrical journey,” said CEO Mike Wheeler.

Accessibility and Inclusion at Its Core as part of its mission to make theatre more accessible and engaging, the Stage Door Foundation has ensured that the platform is free to use, opening its doors to audiences from all walks of life. Nicole Johnson and the team at Harriet Tubman Effect have been closely involved in the design and development, working to ensure the technology supports our entire community.

Whether you’re a Broadway regular or attending your first show, STAGE DOOR PASS brings the theatre world to your fingertips.

DETAILS:
Available on any browser or device: July 31, 2025
Category: Business/Entertainment
Price: FREE
Requirements: Users must be 18 years and over, or have a guardian’s permission.
Release Date: July 31, 2025.

PRESS EVENT BY INVITE ONLY:
July 31, 2025 – 6:00 – 7:30 pm
Open Jar Studios – 1601 Broadway (11th Fl) New York, NY 10019
Attendees: Kate Baldwin, Danny Burstein, Lynn Ahrens, Hannah Cruz, Jeff Whiting, Mike Wheeler.

About Stage Door Pass
THE STAGE DOOR PASS provides the ultimate theatre tracking platform with many groundbreaking features designed for theatre fans, artists and production companies.

Tools for Theatre Fans:

• Track Your Shows: Log every show you see and who you saw in it for easy access.
• Stage Door Passport: Collect digital Passport page, stamped with the date you saw the show, creating a unique visual record of your theatrical adventures.
• Souvenir Video: Mark your attendance at a performance and receive a FREE customized souvenir video to share the ultimate “bragging rights” video to share on social media.
• Engage with Artists – Users can Interact with favorite artists by sending them a Round of Applause, Standing Ovation, or even a secure video or text message
• Rate & Review: Share your thoughts with the Stage Door Pass community by writing mini-reviews and giving star ratings to each show.
• Top 10 Lists: Curate your all-time favorite performances, actors, or productions and share them with friends and followers.
• Share Memories: Upload photos, videos, ticket stubs, Playbills from each outing to build a rich, multimedia record of your experiences.
• Every Show Can Be Featured. Stage Door Pass exists to document not only Broadway and Off Broadway productions, but every show can be featured (professional, regional, or educational).
• Charitable Giving Option: Theatre artists can turn on the option to allow their fans to donate to their favorite charity or pet project.

Tools for Theatre Artists:

• Stage Door Your Way: Engage with your fans in the way that works best for you with multiple options for replying to fan reactions and messages.
• Individual or Group Reply: Create an individual reply or create one reply to the entire group.
• Quick-Reply Tool: Create a series of quick-replies that you can choose to send in reply.
• Raise money for your favorite cause: Make a statement about your favorite charity or special cause and turn on the Charitable Giving Option so your fans can contribute to something that means the most to you.
• Safety/Security: Messages are pre-scanned for content to allow you to view only the kinds of messages you wish to receive, or turn it off completely when you need.

Tools for Production Companies:

• Audience Engagement: One-of-a-kind tools for audience engagement.
• Customize a Souvenir Video: Create a custom souvenir video which showcases footage from the show and important messaging you want to share to help the audience remember their experience in a reel-sized easy-to-share video format.
• Free Marketing: When a fan marks their attendance at the show, they automatically receive the souvenir video with a passport stamp customized with the date they saw the show, the ultimate collector’s item, and easy to share. The fans share this collectors’ item on their social media, ensuring that your message is also seen by their friends and followers for free.
• Charitable Giving Option: Turn on the ability for your audience to donate to the productions they love the most, allowing you to create more of what they love.

What’s so revolutionary about Stage Door Pass:
The Stage Door Pass is the only place where you can track your shows AND the people involved with the show – all in the same place, creating a global community of theatre fans who can share their theatrical journey and engage with their favorite artists in a brand-new way.

About Stage Door Foundation
The Stage Door Foundation is a not-for-profit 501(c)(3) organization dedicated to providing support to theatre makers by providing subsidized studio space, cultivating new work development opportunities and professional development opportunities including:

• Open Space Program: Provides greatly subsidized studio rentals to theatre makers at rates from $10-12/hr.
• Time Step Symposium: Tuition-free program for up-and-coming Dance Arrangers and Choreographers, provided with hands-on mentoring from Broadway’s most prolific creators, including Andy Blankenbuehler (Hamilton), Susan Stroman (The Producers).
• New Next Now: Dynamic program of readings, residencies, and high-quality professional concert productions designed with help from the Fred Ebb Foundation to amplify new voices in musical theatre.
• Broadway Workroom: Concert-style presentations in front of live audiences to allow creative teams to put their work together and receive feedback while making changes.
• Broadway Shark Tank: Pitch-your-show events for writing teams to pitch new works to Broadway producers.
• Artist in the Open Jar: Creative Conversations between Broadway legendary artists who share their artistic journey with the next generation of Broadway artists.

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