Britt Marden Joins Above the Title Entertainment
FOR IMMEDIATE RELEASE, PLEASE
ABOVE THE TITLE ENTERTAINMENT WELCOMES
AS VICE PRESIDENT OF MARKETING AND DEVELOPMENT
New York (9/13/10) – Above the Title Entertainment (Jed Bernstein) has named Britt Marden as its new Vice President of Marketing and Development. Ms. Marden brings over a decade of theatrical experience in to her new position, where she will be in charge of expanding Above the Title Entertainment’s capabilities in the areas of marketing and sponsorships, as well as in event production. She will begin on September 15th.
A graduate of Colgate University, with a BA in Sociology/Anthropology, Ms. Marden began her career at the Broadway League (Then The League of American Theatres and Producers) in 1999 as the assistant to the President. Over the past decade she served as Manager of Events and Programs, producing and executing all of the League's major industry-wide events including Broadway on Broadway, Kids' Night on Broadway, Broadway Under The Stars, Stars in the Alley, and more. She was associate producer on several television specials including The Visa Tony Award Preview Concert for which she earned a NY Emmy nomination. In addition to these large scale productions she was the point person for the League's cornerstone sponsors and partners to coordinate VIP and hospitality programming for clients around the country. Her clients included Continental Airlines, Visa, JP Morgan Chase, IBM, Sprint, Net Jets, Anheuser- Busch, among many others. The events had a philanthropic component that successfully raised money for Broadway Cares/Equity Fights AIDS. Britt has also coordinated League member forums and a special speaker series which included appearances by author Seth Godin and New York City restaurateur Danny Meyer. From 2004-2010, Britt was the marketing manager for the Tony Award marketing and sponsorship team that developed and implemented marketing advertising and promotional strategies to create awareness and increase tune-in for the CBS broadcast.
After 11 years as President of the League of American Theatres and Producers, now the Broadway League, Jed Bernstein launched Above The Title Entertainment, a new Broadway/Television production company and marketing consultancy that combines his skill at marketing and promotion with love for the theatre. This fall, he will present the Broadway premiere of Alfred Uhry’s Pulitzer Prize-winning play Driving Miss Daisy, starring James Earl Jones, Vanessa Redgrave, and Boyd Gaines. Other first projects have included the Off Broadway critically acclaimed musical revue, Don't Quit Your Night Job, Passing Strange, nominated for 7 Tony Awards the smash revival of Equus starring Richard Griffiths and Daniel Radcliffe, the acclaimed Tony-winning revival of Hair, the critically lauded West End transfer of Duet For One and the first ever Broadway revival of David Mamet’s Oleanna. On the event side, projects have included Broadway Goes Country-The Nashville Edition, the NYC Handel Award Tribute to Neil Simon, and the entertainment for gala evenings to benefit The Actors Fund, The Greater YMCA of NY, among others. Jed Bernstein is also entering his fourth year as Executive Director of the Commercial Theatre Institute, a joint project of the Broadway League and Theater Development Fund.