BROADWAY ACROSS AMERICA ANNOUNCES NEW PARTNERSHIP WITH BROADWAY GRAND RAPIDS AND WHARTON CENTER FOR PERFORMING ARTS
FOR IMMEDIATE RELEASE, PLEASE
BROADWAY ACROSS AMERICA
ANNOUNCES NEW PARTNERSHIPS WITH
BROADWAY GRAND RAPIDS AND
WHARTON CENTER FOR PERFORMING ARTS
DELIVERING BEST-IN-CLASS SERVICE FOR AUDIENCES IN EAST LANSING AND
GRAND RAPIDS, MICHIGAN
New York, NY (December 16, 2019) – As the foremost presenter of first-class touring Broadway productions throughout North America, Broadway Across America (BAA), announced today that is has entered into new partnerships with both Broadway Grand Rapids and Michigan State University’s Wharton Center for Performing Arts. BAA will work with each presenting organization to provide support with programming, operations, ticketing, and marketing for touring Broadway engagements.
“I am very excited for MSU to partner with my friends and colleagues at BAA, having known many of them for decades.” said Mike Brand, Executive Director of Wharton Center for Performing Arts. “MSU will benefit from having access to the state of the art software and strategies that BAA has developed to help make smarter decisions when programming and promoting Broadway shows. When considering bringing a partner in to work with us at MSU, BAA was the perfect fit.”
“Partnering with the preeminent producer and presenter of touring Broadway, Broadway Across America, offers us an unrivaled level of support for the work we do, allowing us to provide a range of exciting new services and benefits to West Michigan audiences,” said Meg Goebel, Chair of the Board for Broadway Grand Rapids.
“Our goal is to bring Broadway to fans and fans to Broadway” says John Gore, Owner and CEO of BAA’s parent organization, The John Gore Organization. “We are thrilled to be working with our new partners in Grand Rapids and East Lansing to bring the very best of Broadway to Michigan audiences.”
“Our partnerships throughout North America deliver the very best in live entertainment to theater fans in their hometowns and provide a positive impact to the communities we serve,” said Lauren Reid, Chief Operating Officer of the John Gore Organization. “Both Wharton Center for Performing Arts and Broadway Grand Rapids have vibrant and growing arts communities, and we couldn’t be more excited to begin work together.”
The Fifth Third Bank Broadway Grand Rapids’ 2019-2020 season remains unchanged and will continue with Hamilton (Jan 21 – Feb 9, 2020), Roald Dahl’s Charlie and The Chocolate Factory (Mar 10 – 15, 2020) and Escape to Margaritaville (May 26 – 31, 2020),
Broadway at Wharton Center’s 2019-2020 season remains unchanged and continues with My Fair Lady (Feb 26 – Mar 1, 2020), Wicked (April 1 – 19, 2020) and Dear Evan Hansen (Jun 16 – 21, 2020)
For more information, visit www.broadwayacrossamerica.com.
Broadway Across America (BAA) is part of the John Gore Organization family of companies, which includes Broadway.com, The Broadway Channel, BroadwayBox.com and Group Sales Box Office. Led by 14-time Tony-winning theater producer John Gore (Owner & CEO), BAA is the foremost presenter of first-class touring productions in North America, operating in 47 markets with over 475,000 subscribers. Presentations include Disney’s The Lion King, Wicked, The Book of Mormon, The Phantom of the Opera and Hamilton. Current and past productions include Ain’t Too Proud, Beautiful, Cats, Chicago, Dear Evan Hansen, Mean Girls, Moulin Rouge! and To Kill A Mockingbird.
The John Gore Organization is the leading developer, producer, distributor and marketer of Broadway theatre worldwide. Under the leadership of 14-time Tony-winning theater producer and owner John Gore, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com, and Group Sales Box Office. The company presents shows in 47 cities across North America as well as on Broadway, Off-Broadway, London’s West End, Japan, and China. It has won Tony Awards in every producing category as well as numerous other Drama League, Drama Desk and Olivier awards.
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