Every day is opening night.

Press Contact:
Rick Miramontez / Gerilyn Shur / Evie Freeman
rick@omdkc.com / gerilyn@omdkc.com / evie@omdkc.com
212 695 7400

FOR IMMEDIATE RELEASE, PLEASE

SECOND ANNUAL
“BROADWAY FOREVER”
RETURNED
WITH COMMUNITY SERVICE ACTIVATIONS 

AND A FREE STAR-STUDDED CONCERT WITH
APPEARANCES AND PERFORMANCES BY
CASEY COTT, OLIVIA HOLT, CHEYENNE JACKSON, CHRISTOPHER JACKSON, NORM LEWIS, AND MORE

BROADWAY FOREVER WILL CONTINUE ON SEPTEMBER 24TH
AT LOU GEHRIG PLAZA

DOWNLOAD KEY ART POSTER HERE

DOWNLOAD PHOTOS HERE
*Photos by Paul Aphisit

DOWNLOAD BROLL AND SIZZLE REEL HERE

New York, NY (September 17, 2023) – Today, for the second consecutive year, NY Forever, in partnership with City National Bank and the New York City Department of Transportation returned with Broadway Forever, a series of free, star-studded, pop-up concerts and community service activations, empowering New Yorkers across the city to build a better city for all.

Today’s free concert at Plaza de Las Americas in Manhattan (651 West 175th Street) featured performances and appearances from Norm Lewis (Broadway: Les Misérables), Casey Cott (Broadway: Moulin Rouge! The Musical), Charity Angél Dawson(Broadway: Waitress), Olivia Holt (Broadway: Chicago), Cheyenne Jackson (Broadway: Into The Woods), Christopher Jackson(Broadway: Hamilton), Alexis Michelle (RuPaul’s Drag Race), Jelani Remy (Broadway: Back To The Future), as well as current cast members from Moulin Rouge! The Musical (Jacqueline B. Arnold, Heather Makalani, David Merino and Kelsey Orem), and Some Like It Hot! (Kayla Pecchioni).

Fans also had the opportunity to sign up for future community service opportunities in these neighborhoods, which will be coordinated by New York Cares and their partner organizations.

The September 24^th concert — free and open to all New Yorkers at Lou Gehrig Plaza in the Bronx (East 161st Street, Grandview Place) — will feature performances and appearances by Jordan Fisher (Broadway: Dear Evan Hansen), Adam Pascal (Broadway: Rent) and current cast members from & Juliet (Rachel Webb), Chicago (Lili Thomas), Harmony (Sean Bell, Danny Kornfeld, Zal Owen, Eric Peters, Blake Roman, Steven Telsey), Here Lies Love (Aaron Alcaraz and Jaygee Macapugay),

Additional talent will be announced soon.

Just a few blocks away from the concert location, volunteers will gather at 9 AM to revitalize Joyce Kilmer Park and Franz Siegel Park in the South Bronx. To register for this volunteer opportunity with NY Forever and The Bronx is Blooming, create a New York Cares volunteer account and reserve your spot here.

Broadway stars performing throughout New York City celebrate the creativity and resilience that is intrinsic to the city – and provide an opportunity to recognize the volunteers and community organizers who work hard to make New York a better place. The concerts will bring Broadway entertainment to DOT’s Public Space Programming, a city initiative that brings free activities to public spaces.

The events are produced and staged by 6W Entertainment, with additional support from New York Cares and the Times Square Alliance.

ABOUT CITY NATIONAL BANK
With $95.4 billion in assets, City National Bank provides banking, investment, and trust services through 69 branches, including 21 full-service regional centers, in Southern California, the San Francisco Bay Area, Nevada, New York City, Nashville, Atlanta, Washington, D.C. and Miami*. In addition, the company and its investment affiliates manage or administer $94.5 billion in client investment assets.

City National is a subsidiary of Royal Bank of Canada (RBC), one of the world’s leading diversified financial services companies. RBC serves more than 17 million personal, business, public sector, and institutional clients through offices in Canada, the United States and 27 other countries.

For more information about City National, visit the company’s website at cnb.com.

*City National Bank does business in Miami and the state of Florida as CN Bank.

ABOUT NY FOREVER
NY Forever is a non-profit organization working to recapture faith and pride in New York by organizing and motivating New Yorkers from every borough and generation to participate in the city’s civic rebirth. It aims to support the well-being of our city by encouraging and facilitating New Yorkers to participate in gestures big and small. NY Forever is calling all New Yorkers to take the pledge and commit to New York’s future.

Follow along @nyforever on Instagram and @n.y.forever on TikTok.

ABOUT NYC DOT PUBLIC SPACES
NYC DOT’s Public Space Unit transforms New York City’s streets into vibrant public spaces through a variety of programs including Open Streets, Street Seats, and the NYC Plaza Program. High-need public spaces in Priority Investment Areas are supported through the Public Space Programing initiative which aims to bring free events, cultural, and educational activities to plazas and Open Streets.

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