Every day is opening night.

Press Contact:
Rick Miramontez / Aaron Meier
rick@omdkc.com / aaron@omdkc.com
212 695 7400

FOR IMMEDIATE RELEASE, PLEASE

ROCKWELL GROUP
& FISHER BROTHERS
UNVEIL NEWLY RENOVATED 299 PARK AVENUE TOWER

“BLOOM,” A SITE-SPECIFIC WORLD PREMIERE DANCE PIECE CHOREOGRAPHED BY PAUL MCGILL
FEATURING A TROUPE OF FIVE ELITE NEW YORK DANCERS

“BLOOM” ALSO KICKS OFF 299 PARK AVENUE’S LIVE THEATRICAL PERFORMANCE SERIES

PERFORMANCES OF “BLOOM” WITH COVID-19 PRECAUTIONS
WILL BE FREE AND OPEN TO THE PUBLIC
OCTOBER 21, 22, & 23

New York, NY (October 21, 2020) – Today, Rockwell Group, the architecture and design firm founded by David Rockwell, Tony Award^®-winning set designer and architect, and Fisher Brothers announced the completion of the newly renovated lobby at 299 Park Avenue with a live theatrical performance series that will showcase the vital work of New York’s theatermakers and performance artists. The series, which is created in celebration of the completion of $20 million dollar capital improvement plan, transforming the interior and exterior lobby spaces at 299 Park Avenue, will launch today with the world premiere of Broadway choreographer Paul McGill’s site-specific dance piece Bloom featuring five elite dancers: Gabriel Hyman, Lynette Paz, Aliza Russell, Michael Wang, and Spencer Weidie.

For the ongoing series, Fisher Brothers is commissioning short dance pieces that will be incorporated into 299 Park Avenue’s Bloom, Living Canvas, a 60-foot-long LED art installation which blends interactive technology, architecture, and storytelling. The LED canvas has the beauty and delicacy of a painting and unexpected moments of interaction, evolving over the course of the day and across seasons. Future commissions for Living Canvas will be announced in the coming weeks.

Live, in-person performances of Bloom, the first piece in the series, will be free and open to the public today, October 21; Thursday, October 22; and Friday, October 23. There will be three performances per day, at 12:00 PM, 6:00 PM, and 6:30 PM ET. The running time for Bloom is approximately two minutes and audience members will be required to wear a mask, practice social distancing, and will watch the performance outside the main lobby. Audience capacity will be strictly limited and audience members will be accommodated on a first come-first serve basis.

David Rockwell said, “As New York’s performers and artists continue to be devastated by the ongoing COVID-19 crisis, I looked at our work at 299 Park and saw an opportunity for these artists to create something that will bring a moment of beauty to Midtown while providing them much needed work.”

Ken Fisher, Partner at Fisher Brothers said, “We saw Living Canvas as an opportunity to revitalize and electrify Midtown in a way that hasn’t been done before. Through our partnership with Rockwell Group, leveraging art, and technology, we were able to change not only how the building looks, but also how it feels. This brand-new performance series is part of our commitment to the arts community of New York. We’re thrilled to have Bloom and Paul McGill’s vision inaugurate this series.”

Paul McGill said, “I feel so grateful to be given the opportunity to create with some of New York’s finest dancers in this new wonderful space. The performing arts in New York has taken a real hit during this global pandemic, so this is an especially rare and wonderful opportunity for everyone involved. Because theaters are closed, we innovate, we persevere, and we rise to the occasion. This is no exception. Not one moment of this process has or will be taken for granted. I hope this piece cracks open the hearts of those who drink it in.”

McGill’s new piece Bloom represents an emergence from confinement and the ability to exist in harmony with a brand new, state of the art workspace. Bloom is the ultimate expression potential: an external manifestation of internal possibility. With this concept, humankind will offer its greatest expression: dance. Inspired by the Shinto blessing of a new home, Bloom will express harmony between nature, man, and kami (spirit world). In this context, the five dancers featured in this world premiere dance are the surrogates for all who enter the space and their dance, their blessing.

For more information about Rockwell Group, please visit www.rockwellgroup.com.

For additional information about Fisher Brothers and 299 Park Avenue, please visit the firm’s website at www.fisherbrothers.com.

ABOUT ROCKWELL GROUP

Based in New York with satellite offices in Los Angeles and Madrid, Rockwell Group is an interdisciplinary architecture and design firm that emphasizes innovation and thought leadership in every project. Founded by David Rockwell, FAIA, and led by David and partners Shawn Sullivan and Greg Keffer, the 250-person firm merges theater, performance and architecture to create extraordinary experiences and built environments across the globe. A strong commitment to explore and experiment resulted in the formation of the LAB at Rockwell Group, a design innovation studio that blends interactive technology, architecture, strategy, and storytelling. Inspired by theater, technology, and high-end craft, the firm creates a unique narrative for each project, ranging from restaurants, hotels, airport terminals, and hospitals, to festivals, museum exhibitions, and Broadway sets. For more information, please visit www.rockwellgroup.com.

ABOUT FISHER BROTHERS

For more than a century, Fisher Brothers has excelled in real estate innovation, developing, owning and operating unique spaces that enable people to thrive. From cutting-edge building design to neighborhood-defining art installations, Fisher Brothers leverages each real estate asset to create one-of-a-kind spaces for people to live, work and play. The company’s commercial portfolio encompasses seven million square feet of Class A office space, including the iconic towers Park Avenue Plaza, 299 Park Avenue, 1345 Avenue of the Americas and 605 Third Avenue in Manhattan, as well as Station Place, Washington, DC’s largest private office complex. Fisher Brothers residential portfolio includes House 39, an amenity-rich building at 225 East 39th Street and 111 Murray, an ultra-luxury, high-rise condominium tower in Tribeca.  In Las Vegas, Fisher Brothers recently opened AREA15, a groundbreaking experiential and interactive, retail, dining and nightlife complex. Fisher Brothers has nearly 1.5 million square feet in recent and ongoing development. Later this year, Fisher Brothers is launching a pioneering five-star hospitality brand, @Ease, which will be unveiled first at 1345 Avenue of the Americas.

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