Eva Price definitely brings passion to her work. This two-time Tony Award-winning producer whose credits include over 15
Broadway plays, musicals, and concerts is a member of The Broadway League’s Board of Governors and was named one of Crain’s
NY 40 Under Forty Rising Business Stars. Most recently, she joined the producing team at Level Forward, a new entertainment
enterprise started by Killer Content and Abigail Disney to create story-driven/impact-minded properties across live, digital and
filmed platforms; focusing on work, by and for, marginalized communities. And this season, the uber-busy producer is leading the
road to Broadway for Time Magazine’s #1 Theatrical Event of the Year — The Bard SummerScape production of Rodgers and
Hammerstein’s Oklahoma! directed by Daniel Fish, which begins performances at Circle in the Square Theatre on March
19th following its rave, sold-out run at St. Ann’s Warehouse. Between meetings, Eva sat down with us, on the couch….
What do you consider to be your best asset?
My mouth. When needed, I can usually talk my way into almost anything and I find it so much more productive
than my pen (or keyboard) …
What was your proudest moment?
I was very, very proud to be part of the producing team of Dear Evan Hansen the night it won the Tony award for
Best Musical. It was a show that I was a co-producer on, and was certainly not there from its inception, but it was
a show that I loved so much and never once worried about whether it was commercial, or would win awards, or
would make anyone any money. It was a show that socked me in the gut the first time I saw it, so wholly, and I
was proud that I followed that gut instinct to join its team of Producers.
What is your favorite drink?
Rosé. All day!
What is your favorite food?
Steak & Cheese Subs. Which don’t actually taste good with rosé!
What is your favorite condiment?
So embarrassed to admit this, but mayonnaise! At least I like to fancify the mayo with something red so it’s more like aioli.
What is your current obsession?
Todd Purdum’s Something Wonderful. I keep reading and re-reading it.
If you could give up one of your vices, what would it be?
Welch’s fruit snacks. I don’t need ‘em but I love ‘em.
What is the one professional accomplishment you long for most?
I would love something I produce for the stage to be produced for the screen in a major way, so millions
more eyes get to see what I get to see and my passion project gets to be re-interpreted by another creative team in
What is the one thing you waste too much money on?
Lunch! Why don’t I make my lunch more often and bring it from home?
What is the one activity you waste too much time doing?
Checking email. It’s absurd how I often I read my email. And always at the wrong times so I can’t even properly respond!
What do you consider to be the single greatest threat to your health?
Probably my Ashkenazic Jewish genes and whatever is lurking around in there that I have no idea about!
What is the single best trait you inherited or learned from your parents?
There’s nothing wrong with working hard at your job and making that your priority. A career you love is a life you love.
What is the single worst trait you inherited or learned from your parents?
There’s nothing wrong with working hard at your job and making that your priority. A career you love is a life you THINK you love.
What in the world most thrills you?
A great opening night, followed by a great review, followed by a great wrap!
What current trend in popular culture most irritates you?
Alexandria Ocasio-Cortez having to respond on twitter to every diabolical tweet made at her expense!
What was the single most embarrassing moment you’ve ever experienced on the job?
I found out that someone sent an email on behalf of me to a very large list of people. I didn’t know they sent it, nor did I approve it. Let’s just say I re-thought the role of assistants in my life from that point forward.
What is your favorite place in the world?
A street art inspired hotel in San José del Cabo, Mexico called Hotel El Ganzo.
What is the most important trait you seek in a romantic partner?
A passion for life and art.
Do you prefer the company of dogs or cats?
How about the cartoon Cat-Dog?
What would have to happen to make today the best day of your life?
Lottery Win. Early Retirement. Mic Drop.
What is your personal motto?
Go Big or Go Home!