Every day is opening night.


As Creative Director of Eliran Murphy Group, Frank “Fraver” Verlizzo is not the kind of theaterical artist you usually read about. He isn't an actor, nor a director, nor a scenic designer, nor a choreographer. No, Fraver's art lives offstage. And, yet, what Fraver creates is often the most widely recognizable aspect of a given show, and the one that remains in the public consciousness long after the curtain has fallen for the last time. He is an advertising artist and he has created some of the most indelible images ever created for the stage.  If you don't know what an advertising artist does, think of Salvatore Romano (Bryan Batt) from “Mad Men.”

Fraver's celebrated, multi-decade career is on permanent display at his brand new website, http://www.fraver.com. The site not only boasts over hundred of his original (and beloved) poster designs, but it also gives wonderful anecdotes for each show represented.  It's a site that any theater-lover should visit early and often!

Q: What do you consider to be your best asset?
A: My sense of humor.

Q: What was your proudest moment?
A: Winning a Special Drama Desk Award for my work.

Q: What is your favorite drink?
A: Corona beer.

Q: What is your favorite food?
A: Anything my partner Joe whips up.

Q: What is your favorite condiment?
A: Apple sauce.

Q: What is your current obsession?
A: Is and always has been anything Elizabeth Taylor.

Q: If you could give up one of your vices, what would it be?
A: Candy corn.

Q: What is the one professional accomplishment you long for most?
A: A Tony Honor.

Q: What is the one thing you waste too much money on?
A: Candid photos from 1963’s Cleopatra.

Q: What is the one activity you waste too much time doing?
A: Visiting DataLounge.com.

Q: What do you consider to be the single greatest threat to your health?
A: Marshmallow peeps.

Q: What is the single best trait you inherited or learned from your parents?
A: Finding humor in things.

Q: What is the single worst trait you inherited or learned from your parents?
A: Catholic guilt.

Q: What in the world most thrills you?
A: A new musical.

Q: What current trend in popular culture most irritates you?
A: Celebutards.

Q: What was the single most embarrassing moment you’ve ever experienced on the job?
A: I’m sure there are some but nothing immediately comes to mind…thank goodness!

Q: What is your favorite place in the world?
A: Hotel Negresco in Nice.

Q: What is the most important trait you seek in a romantic partner?
A: Spontaneity.

Q: Do you prefer the company of dogs or cats?
A: I love and have had both. Right now, have cats.

Q: What would have to happen to make today the best day of your life?
A: I treat every day as if it is.

Q: What is your personal motto?
A: Art Isn’t Easy.