Every day is opening night.

“Fuerza Bruta” Announces Exclusive Mobile Ticket Lottery

Miramontez / Michael Jorgensen / Lily Robinson

rick@oandmco.com  / michael@oandmco.com / lily@oandmco.com




“ F U E R Z A   B R U T A ”







New York, NY (May 14, 2015) –OZONO Productions and Brierpatch Productions are excited to announce an exclusive mobile lottery partnership with TodayTix for the international sensation Fuerza Bruta beginning tomorrow, Friday, May 15. The New York City production originally began performances at the Daryl Roth Theatre (101 E. 15th Street, NYC) in 2007, and recently celebrated its 2,500th performance.

In lieu of a traditional lottery, Fuerza Bruta will partner with TodayTix to allow its members to enter a mobile lottery via the TodayTix app, available in the App Store or Google Play Store. The entry period will begin each day at midnight, and continue until winners are notified via push notification 3-4 hours before the selected performance begins. Winners will be offered the opportunity to purchase either one or two $20 tickets, and can pay for them and pick up them up from the box office of the Daryl Roth Theatre. Lottery tickets are subject to availability.

Fuerza Bruta consistently wows audiences with new and evolving technologies incorporated into the show, and is a perfect experience for our tech-savvy consumers,” said TodayTix co-founder Merritt Baer.

The culmination of the De La Guarda legacy, this latest incarnation of Fuerza Bruta takes the audience on a 70 minute thrill ride, including an extra 20 minutes of heart-thrashing, fast-paced fun, rousing live music, and breathtaking aerial displays. With the newly designed giant scenography and scenes set above the audience, the show is sure to present fans of the previous incarnations (and new fans alike) with fresh experiences and guarantee that Fuerza Bruta will deliver theatrical thrills that flood the senses.

Tickets for Fuerza Bruta are now on sale for $75- 89 and can be purchased online by visiting www.FuerzaBrutaNYC.com, or by calling 212-239-6200. For all performances, thirty rush tickets will be made available for $20 each at the box-office two hours before show (cash only). Group tickets may be purchased by calling 646-688-5715, or by contacting groups@brierpatch.nyc. Audiences will stand and may be asked to move and participate. Comfortable shoes and clothing are recommended. For more information, visit www.FuerzaBrutaNYC.com.

TodayTix (Merritt Baer, CEO & Co-Founder; Brian Fenty, Executive Chairman & Co-Founder) is bringing Broadway and Off Broadway into the 21st century as the first mobile-only ticketing platform for theater, with its first class, easy-to-use app interface and exclusive concierge service. Offering an unparalleled customer experience by leveraging best practices from hospitality, venture capital and consumer brands, TodayTix caters to last minute ticket-buyers (approximately 40-50% of Broadway tickets are now purchased week-of) and customers seeking a simple, transparent, one-stop shopping experience for live theatrical events in New York City. TodayTix makes tickets available to a range of live theatrical events in New York City up to one week in advance, and at the best available prices. Unlike traditional ticket-buying interfaces, purchases can be made in 30 seconds or less, with just a few taps.  TodayTix utilizes enterprise-grade mobile and payments infrastructure built by Bluefin Payment Systems and PayPal.

In building a scalable platform for both venues as well as consumers, TodayTix has partnered with many New York institutions, including The Public Theater, New York City Center, Roundabout Theatre Company, The Atlantic Theater Company, Broadway’s Fun Home, On The Town and more. TodayTix also recently launched a popular referral program, through which theatergoers can share savings with their friends by providing them a $20 discount code on their first purchase, and receiving a $20 credit in return towards their next show.