GOLDSTAR MAKES TICKET PURCHASING EVEN EASIER WITH APPLE HANDOF
O&M Press Contacts:
Rick Miramontez / Pete Sanders / Matthew Troillett
Goldstar Press Contact:
FOR IMMEDIATE RELEASE, PLEASE
Is Apple Handoff the Answer to the Mobile Conversion Challenge?
We think it might be, and we’ve added it to our app.
New York, NY (February 9, 2015) — Everyone in e-commerce faces the challenge of mobile conversation — getting those people who shop on mobile devices to buy from mobile devices. Right now, industry average puts mobile usage at around 50%, while mobile purchases lag behind at only 15-20% of overall sales. It’s a challenge we’re familiar with at Goldstar. Even with members who’re “extra-mobile” – 67% mobile usage and 36% mobile sales – we still face that pesky gap of about 30% between usage and sales.
That’s where Apple Handoff comes in. We’re using Handoff to connect the mobile and desktop experience, creating a seamless transition that makes it easy to pick up where you left off in the app, and finish your purchase quickly on the desktop — or vice versa. This blending of the two experiences ensures no sales are lost as a person switches between devices (which, as the data shows, they like to do).
Apple Handoff requires iOS 8 and OS X Yosemite. It’s easy to set up, and once you do, it works like magic all on its own. If you don’t know how it works or haven’t seen it in action, check out our video for a quick walk-through: https://www.youtube.com/watch?v=iqqiRs0m4YI&feature=youtu.be
Goldstar makes live entertainment a part of everyday life for more than five million people nationwide. Whether on the site or in the app, it’s fast and easy to discover local live events — from theater and sports to concerts, comedy and more — with tickets typically at half price or better.
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