LUCKY SEAT INTRODUCES WHITE LABEL DIGITAL LOTTERY SOFTWARE
Press Contacts:
Rick Miramontez / Marie Bshara / Kendall Edwards
rick@omdkc.com / marie@omdkc.com / kendall@omdkc.com
212 695 7400
FOR IMMEDIATE RELEASE, PLEASE
LUCKY SEAT
INTRODUCES WHITE LABEL DIGITAL LOTTERY SOFTWARE
MIRVISH PRODUCTIONS
LAUNCHES NEW PLATFORM
New York, NY (August 1, 2022) – Lucky Seat announced today the launch of their new white label digital lottery software. The new SaaS version of the highly successful digital lottery platform puts venues in control. Lucky Seat can now operate as an extension of the venue’s ticketing system, allowing venue staff to directly build and deploy digital lotteries. All customer data is automatically added to the venue’s customer database. Mirvish Productions is the first to introduce the white label digital lottery platform for presentations including Harry Potter and the Cursed Child, & Juliet and more.
“Mirvish Productions engaged Lucky Seat to develop a digital lottery given their experience running lotteries for many Broadway shows in New York and across North America. They delivered a digital lottery that is easy to use and integrated with our ticketing system. Mirvish definitely won the lottery with Lucky Seat!” said Chris Dorscht, Director of Sales & Audience Services and Jim Aldridge, General Manager Ticketing for Mirvish Productions in a joint statement
This new state of the art service from Lucky Seat allows for more flexibility and enables the box office and show/promoter to manage the inventory allotment made available for sale via Lucky Seat’s software. This two-way connection with the primary ticketing system informs the Lucky Seat software of how many seats are available and for which performances. Once those seats are sold by Lucky Seat, those sales and orders are recorded in the primary ticketing system’s database. This new, deep integration also allows the client to determine ticket delivery options such as will call at the box office or digital delivery of tickets directly from the primary ticketing system creating a seamless experience for the venue’s staff and lottery winners when arriving to their event.
Since the industry reopened, Lucky Seat has been proud to offer Lucky Seats to thousands of performances in more than 60 cities across North America with more than 3 million distinct entries to win a chance to purchase a lottery ticket.
For more information, visit https://www.luckyseat.com/.
BIOGRAPHY
Lucky Seat is a digital platform where Real Fans Get Lucky and enter to win discounted tickets to an array of live entertainment experiences including Broadway shows, sporting events, and concerts. Every day, fans can enter digital drawings for the chance to purchase discounted tickets to live events at venues across North America. Since Lucky Seat’s first drawing in 2015, more than 5.5 million people have entered to purchase tickets. Lucky Seat was first developed for Jujamcyn Theatres in New York and Broadway Across America and is now available for live events throughout North America.
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