Every day is opening night.

Press Contacts for NY PopsUp:
Rick Miramontez / Marie Bshara
rick@omdkc.com / marie@omdkc.com
212 695 7400

NYS Executive Chamber:
press.office@exec.ny.gov

Empire State Development:
pressoffice@esd.ny.gov

FOR RELEASE ON SUNDAY, APRIL 11, 2021

SCORES OF OUT OF WORK BROADWAY PERFORMERS
ATTENDED SATURDAY’S
NY PopsUp
EVENT
AT THE BROADWAY THEATRE

AS
BROADWAY’S OWN
AMBER IMAN
PERFORMED ON STAGE

TO DOWNLOAD VIDEO, CLICK HERE
TO DOWNLOAD PHOTOS, CLICK HERE

New York, NY – Yesterday, NY PopsUp, the statewide initiative designed to celebrate and reinvigorate the arts in New York, presented the second performance inside a Broadway theater since New York’s venues were shuttered by the pandemic more than a year ago.  A socially-distanced audience made up of ​Broadway performers who have been out of work for the past year watched Broadway’s own Amber Iman perform on the stage of the Broadway Theatre (1681 Broadway).  Cast members from Ain’t Too Proud – The Life and Times of The Temptations, Chicago, Come From Away, Hamilton, Jagged Little Pill, Dear Evan Hansen, Diana The Musical, Moulin Rouge!, West Side Story, Wicked, Tina: The Tina Turner Musical, and The Book of Mormon shared a happy reunion as NY PopsUp continued into its 7^th week.

To ensure the health of safety of all attendees and workers, NY PopsUp and the Broadway Theatre worked closely with the New York State Department of Health, following all ​state health and safety protocols.

The performance was live streamed on the festival’s Instagram feed: @NYPopsUp.

NY PopsUp is an unprecedented and expansive festival featuring hundreds of pop-up performances (many of which are free of charge and all open to the public) that intersect with the daily lives of New Yorkers, as announced by Governor Andrew M. Cuomo. ​The series of events, intended to revitalize the spirit and well-being of New York citizens with the energy of live performance while jumpstarting New York’s live entertainment sector, is a collaborative private / public partnership developed by producers Scott Rudin and Jane Rosenthal, in coordination with the New York State Council on the Arts and Empire State Development. The programming for NY PopsUp is curated by the interdisciplinary artist Zack Winokur, in partnership with a hand-selected council of artistic advisors who represent the diversity of New York’s dynamic performing arts scene and artistic communities.

NY PopsUp launched on Saturday, February 20 and will run through Labor Day​, coinciding with the 20^th Anniversary of the Tribeca Film Festival and The Festival at Little Island at Pier 55. NY PopsUp is being coordinated in lock step with state public health officials and will strictly adhere to New York State Department of Health COVID-19 protocols and guidelines. NY PopsUp’s model for delivering safe performance experiences help​s provide a reopening roadmap for New York’s cultural institutions, including Lincoln Center, in the planning of their new outdoor performing arts complex, “Restart Stages.”  “Restart Stages,” boasting a total of 10 outdoor performance and rehearsal spaces, is set to open April 7.

Please note that, given the impromptu nature and surprise element of the pop-up format, not all performances will be announced in advance. Please follow @NYPopsUp on Twitter and Instagram for the latest.

​Collectively, NY PopsUp, the Tribeca Film Festival, and The Festival at Little Island bring​s a total of more than ​1000 performances to New York State between February 20 and Labor Day, signaling an event unmatched in scale and unrivaled in scope. 

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