Pix11 Partners With the Broadway Channel Exclusive News Content and Specials to Air on Pix11
FOR IMMEDIATE RELEASE, PLEASE
PIX11 PARTNERS WITH THE BROADWAY CHANNEL
EXCLUSIVE NEWS CONTENT AND PRIMETIME SPECIALS
TO AIR ON PIX11
New York, NY – PIX11, Tribune Broadcasting’s New York CW affiliate, is partnering with Broadway Channel to present “Broadway Profiles” a series of quarterly primetime Broadway specials, and “What’s Hot on Broadway” weekly content which will run on-air in PIX11 News, online at PIX11.com and via live stream..
Through an exclusive partnership, with The Broadway Channel, PIX11 will feature star-studded red carpets, previews of upcoming productions, behind-the-scenes looks at rehearsals and exclusive interviews with Broadway’s most talented stars. All of which will be hosted by PIX11’s anchor Tamsen Fadal.
As part of the partnership, PIX11 and The Broadway Channel are co-producing “Broadway Profiles” quarterly primetime programs to air exclusively on PIX11. The first of four co-produced, 30-minute specials will air in late May as a lead up to the Tony Awards. Subsequent specials will throughout the Broadway season.
In addition, beginning March 15, PIX11 News will air “What’s Hot on Broadway” a weekly segment hosted by PIX11’s anchor Tamsen Fadal, covering what’s trending on Broadway. PIX11 has also set up a special section of the station’s website, PIX11.com/Broadway, where the original on-air content will be housed and-live streamed. Additionally, hashtag #PIX11onBroadway has been created to create social engagement with fans through PIX11’s extensive social media channels.
“New York is home to Broadway, and as a station with deep roots in the New York arts community, PIX11 is excited to establish a partnership with The Broadway Channel,” said Rich Graziano, President/GM, PIX11. “Together we will to take viewers behind the curtain and bring theater fans the very the best Broadway has to offer.”
“The Broadway Channel is excited to be in partnership with Tribune’s PIX11; a true broadcast partner for our Broadway Channel programming. Together we will shine the bright lights of Broadway onto new audiences,” commented Matthew Hege, Vice President, The Broadway Channel.
Founded in 1948 and owned by Tribune Broadcasting, a division of the Tribune Company, WPIX-TV (PIX11) has long been regarded as a groundbreaking station in New York. In 2006, PIX11 became the flagship station of the CW Television Network, and its successful primetime programming, award winning news, extensive library of hit movies, first-run programs, off-network sitcom favorites, quality children’s programming and public affairs shows, as well as outstanding event coverage, have contributed to the station’s success. PIX11 has earned nearly 250 Emmy® Awards including two for Outstanding Morning News Program and multiple Awards for Outstanding Newscast. The station has been honored with numerous other awards for excellence in reporting, news coverage, public affairs, specials and features. In addition, PIX11 has been the broadcast home of the New York Mets since 1999. For more information, visit www.pix11.com
About The Broadway Channel:
The Broadway Channel is a media company that produces and distributes video and television programming. The Broadway Channel family of programming includes Broadway Previews, OFF, Broadway on Tour, West End Previews, Las Vegas Previews, Broadway Profiles and What’s Hot on Broadway. The Broadway Channel in New York airs a dedicated cable channel in over 100 Manhattan hotels reaching over 40,000 hotel guests. The Broadway Channel network airs theatrical programming into many media outlets including Time Warner Cable, Samsung, LG Connected TVs, TIVO, YouTube, Sprint TV, and Apple’s iTunes, Dishonline, and JetBlue Airways. Total viewership reach is over 70 million worldwide. www.broadwaychannel.com
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