PLAYBILL TO LEAVE TWITTER
212 695 7400
FOR RELEASE ON FRIDAY, NOVEMBER 11, 2022, 1:30 PM EST
THE THEATER WORLD’S OLDEST AND MOST RECOGNIZABLE PUBLICATION
IN REACTION TO THE SOCIAL MEDIA PLATFORM’S
“GREATLY EXPANDED TOLERANCE FOR HATE, NEGATIVITY, AND MISINFORMATION”
New York, NY (November 11, 2022) – Philip S. Birsh, PLAYBILL Chairman and CEO, and Chief Operating Officer Alex Birsh, announced today that the brand will no longer post content on Twitter. The move was explained to PLAYBILL’s more-than 412,000 followers via a lengthy post on the social media platform, which is included below in its entirety.
In addition to the main @Playbill account, the following ancillary accounts will also go dark: @PlaybillTravel, @PLAYBILLder, @PlaybillArts, and @PlaybillStore.
Founded in 1884, PLAYBILL is an internationally known trademark synonymous with theatre and is a symbol of the arts. PLAYBILL Magazine is distributed to every Broadway theatre, most Off-Broadway theaters, regional theaters, and fine arts institutions in over 24 cities across the country. The company’s website, PLAYBILL.com, debuted in 1995 and continues to be the most trusted source of theatre news and information on the web, reaching nearly 2 million unique users per month.
MESSEGE FROM PLAYBILL
To our dear friends and valued followers,
This year Playbill celebrated its 138th anniversary. We, as a family-owned company, have always strived to be a constant source of support for the entire theater community, engaging fans and spotlighting the incredible professionals who work tirelessly to keep the lights of Broadway shining brightly across our nation. Our core values have always centered around community, kindness, collaboration, inclusion, and truth.
In recent weeks, Twitter, Inc. has greatly expanded its tolerance for hate, negativity, and misinformation. As a respected news outlet for the Broadway community, we feel we can no longer continue to utilize a platform where the line between actual news and insidious rhetoric has become blurred beyond recognition.
As of today, Friday, November 11, Playbill will no longer be active on Twitter.
The following accounts will no longer be active: @Playbill, @PlaybillTravel, @PLAYBILLder, @PlaybillArts, @PlaybillStore. Regardless of blue or gray checkmarks, if you see a tweet from a Twitter account that contains our name, please understand that it is not us.
Moving forward, we hope you will continue to follow us on Playbill.com. We will also continue to participate in Instagram, Facebook, and TikTok. Our participation on those three social media platforms are subject to ongoing review.
This decision reflects the standards that we hold dear at Playbill.