Theatrical Communications & Marketing Veteran Joyce Friedmann joins O&M Co.
FOR IMMEDIATE RELEASE, PLEASE
THEATRICAL COMMUNICATIONS & MARKETING VETERAN
JOINS O&M CO.
O&M CO. LAUNCHES THEATRICAL TOURING DIVISION
New York, NY (January 6, 2012) – Joyce Friedmann, former president of Friedmann Theatrical and director of Press, Publications and Advertising, Yale Repertory Theatre/Yale School of Drama, has joined O&M Co., it was announced today by Rick Miramontez, President. Ms. Friedmann will oversee her own roster of accounts, and launch O&M Co.’s new theatrical touring division.
“Joyce brings a wealth of publicity and marketing experience, has a great strategic mind and is the perfect addition to our team,” said Mr. Miramontez. “I am particularly excited about kicking off a touring division under Joyce’s oversight. This addition will add value to our clients by extending their brand and bridging the gap between New York and markets across the globe.”
“I am delighted to be joining O&M Co. Rick’s passion is contagious, his creativity is unparalleled, and his staff is superb. I look forward to collaborating on many projects and helping to grow the business with Rick,” states Friedmann.
Throughout her more than twenty-year career, Joyce Friedmann has developed publicity and marketing campaigns for Broadway shows on the road and off, visual artists, restaurants, spas, nonprofit organizations, and served as the press, publications and advertising director at the Yale Repertory Theatre (YRT)/Yale School of Drama (YSD) and lecturer at YSD. She also has expertise in corporate and media sponsorship, education and community outreach, special events, and strategic planning.
Established in 2006, O&M Co. handles press and publicity for an eclectic array of entertainment and cultural ventures. O&M Co.'s current and recent clients include Broadway’s newest, and most famous blockbuster SPIDER-MAN Turn Off The Dark; the Broadway premiere of Katori Hall's Olivier-winning play The Mountaintop, starring Samuel L. Jackson as Dr. Martin Luther King, Jr. and Angela Bassett; the upcoming Broadway premieres of Peter and the Starcatcher and End of the Rainbow; Punchdrunk’s spellbinding Sleep No More as well as the theatrical treasure Our Town; the Tony Award-winning sensation, Hair; the Tony-winning Broadway premiere of Larry Kramer's The Normal Heart; the Pulitzer Prize-winning Driving Miss Daisy; Nora & Delia Ephron’s smash hit, Love, Loss, And, What I Wore; The American Theatre Wing, Primary Stages, MCC Theater (presenting the new production of the famed musical Carrie this season), Labyrinth Theater Company, Birdland, Café Carlyle, theater stars Harvey Fierstein, Joel Grey, and Tommy Tune, and numerous other artists and institutions that make New York, New York – from lower Manhattan to the Long Island Sound.