Todaytix’s Mobile Lottery for “Fun Home” Becomes Most Successful Lottery Debut in Broadway History
Contact:
Rick Miramontez / Andy Snyder / Michael Jorgensen
rick@oandmco.com / andy@oandmco.com / michael@oandmco.com
212-695-7400
FOR IMMEDIATE RELEASE, PLEASE
TODAYTIX’S
EXCLUSIVE MOBILE LOTTERY FOR
“FUN HOME”
DEBUTS WITH MORE THAN 1,400 ENTRIES
MAKING IT THE MOST SUCCESSFUL
LOTTERY IN BROADWAY HISTORY
$32 TICKETS AVAILABLE FOR
ALL BROADWAY PERFORMANCES
New York, NY (March 30, 2015) – TodayTix, the Broadway ticket app, announced today that their exclusive mobile lottery with Broadway’s Fun Home, the acclaimed, Award-winning American musical that began previews on Friday night, saw more than 1,400 individuals enter for a chance to purchase $32 tickets to the first preview performance – making it the most successful lottery debut in Broadway history.
In lieu of a traditional lottery, Fun Home has partnered with TodayTix to allow its members to enter a mobile lottery via the TodayTix app, available in the App Store or Google Play Store. The entry period will begin each day at midnight, and continue until winners are notified via push notification 3-4 hours before the selected performance begins. Winners will be offered the opportunity to purchase either one or two $32 tickets, and can pick up them up from the box office of the Circle in the Square Theatre. Lottery tickets and seat locations are subject to availability.
Pronounced “a beautiful, heartbreaker of a musical” by the New York Times, Fun Home is the groundbreaking new Broadway musical based on Alison Bechdel’s best-selling graphic memoir. Fun Home introduces us to Alison at three different ages, revealing memories of her uniquely dysfunctional family – her mother, brothers and volatile, brilliant, enigmatic father – that connect with her in surprising new ways. A finalist for the Pulitzer Prize, Fun Home is a refreshingly honest, wholly original musical about seeing your parents through grown-up eyes.
The cast of Fun Home includes Tony® Award-winner Michael Cerveris, three-time Tony® Award nominee Judy Kuhn, Beth Malone, Obie Award-winner Sydney Lucas, Emily Skeggs, Roberta Colindrez, Zell Steele Morrow, Joel Perez, Oscar Williams, Lauren Patten, Gabriella Pizzolo, Marrick Smith, Jim Stanek, and Nicole Van Giesen.
Fun Home opened to rave reviews at The Public Theater in October 2013, and was quickly extended four times due to popular demand. It was named Best Musical by the New York Drama Critics Circle, and received the OBIE, Lucille Lortel, Outer Critics Circle and Off Broadway Alliance Awards in the 2013-2014 season.
The creative team of Fun Home also includes Danny Mefford (Choreography), David Zinn (Set and Costume Design), Ben Stanton (Lighting Design), Kai Harada (Sound Design) and Chris Fenwick (Music Direction).
Ticket prices for Fun Home range from $75 – $150 and are available for purchase via Telecharge.com, by calling 212-239-6200, or in person at the Circle in the Square Theatre box office. Fun Home plays the following schedule until April 27th: Tuesday – Saturday at 8:00 PM, Wednesday and Saturday at 2:00 PM, and Sunday at 3:00 PM. After April 27th, the schedule is as follows: Tuesday at 7:00 PM, Wednesday – Saturday at 8:00 PM, Wednesday and Saturday at 2:00 PM, and Sunday at 3:00 PM.
Fun Home will be produced on Broadway by Fox Theatricals (Kristin Caskey, Mike Isaacson) and Barbara Whitman, along with Carole Shorenstein Hays, Tom Casserly, Paula Marie Black, Latitude Link, Terry Schnuck/Jack Lane, The Forstalls, Nathan Vernon, Mint Theatricals, Elizabeth Armstrong, JAM Theatricals and Delman Whitney.
The Original Cast Recording of Fun Home is available on PS Classics.
TodayTix (Merritt Baer, CEO & Co-Founder; Brian Fenty, Executive Chairman & Co-Founder) is bringing Broadway and Off Broadway into the 21st century as the first mobile-only ticketing platform for theater, with its first class, easy-to-use app interface and exclusive concierge service. Offering an unparalleled customer experience by leveraging best practices from hospitality, venture capital and consumer brands, TodayTix caters to last minute ticket-buyers (approximately 40-50% of Broadway tickets are now purchased week-of) and customers seeking a simple, transparent, one-stop shopping experience for live theatrical events in New York City. TodayTix makes tickets available to a range of live theatrical events in New York City up to one week in advance, and at the best available prices. Unlike traditional ticket-buying interfaces, purchases can be made in 30 seconds or less, with just a few taps. TodayTix utilizes enterprise-grade mobile and payments infrastructure built by Bluefin Payment Systems and PayPal.
In building a scalable platform for both venues as well as consumers, TodayTix has partnered with many New York institutions, including The Public Theater, New York City Center, Roundabout Theatre Company, The Atlantic Theater Company, Broadway’s On The Town and more. TodayTix also recently launched a popular referral program, through which theatergoers can share savings with their friends by providing them a $20 discount code on their first purchase, and receiving a $20 credit in return towards their next show.
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