WATCH THE MICHAEL KORS 40TH ANNIVERSARY RUNWAY SHOW HERE – BENEFITTING THE ACTORS FUND
Michael Kors Contacts:
212 201 8278
FOR IMMEDIATE RELEASE, PLEASE
MICHAEL KORS AND THE MICHAEL KORS COMPANY
MADE SPECIAL DONATIONS TO
THE ACTORS FUND
IN CELEBRATION OF THE BRAND’S
FALL/WINTER 2021, 40TH ANNIVERSARY COLLECTION
MICHAEL KORS COLLECTION
PREMIERED TUESDAY, APRIL 20, AT 9 AM ET
WATCH IT HERE
WITH PRE-SHOW INTRODUCTION FEATURING
BETTE MIDLER, BILLY PORTER, BERNADETTE PETERS, ALAN CUMMING, JANE KRAKOWSKI, JUDITH LIGHT, RENÉE ELISE GOLDSBERRY, LAURA BENANTI, SUTTON FOSTER, CHITA RIVERA, DEBRA MESSING, CYNTHIA NIXON, MATT BOMER, KRISTIN CHENOWETH, SARA BAREILLES, MJ RODRIGUEZ, MARISA TOMEI, ASHLEY PARK, AND ROSARIO DAWSON
New York, NY (April 22, 2021) – The Actors Fund, the national human services organization for everyone in performing arts and entertainment, is proud to announce that Michael Kors debuted his 40th anniversary collection for Fall/Winter 2021 on Tuesday, April 20, 2021, at 9 AM ET. The world premiere, filmed in the heart of Broadway, brought to life the buzz and excitement that makes a night at the theater in New York so special. Watch it HERE.
To donate, please visit: http://actorsfund.org/michaelkors.
To kick off the immersive experience, designer Michael Kors introduced the show live from New York’s Times Square on Tuesday morning. His appearance was followed by a playful segment, directed by Erich Bergen and written by Erich and Adam Kulbersh, featuring a dazzling array of Broadway stars sharing their love for Broadway and urging support for The Actors Fund. The broadcast continued with a full runway show, produced by Bureau Betak, that was recorded on location at iconic theater-district spots including Sardi’s Restaurant, the Shubert Theatre, the Booth Theatre and 45th Street. A special musical performance by award-winning singer and songwriter Rufus Wainwright set the optimistic tone. The runway film, directed by longtime Michael Kors collaborator Alexandre de Betak and produced by Bureau Future, shined a light on the unique glamour and energy of Broadway, one of New York City’s most beloved industries and among the hardest hit by the pandemic.
The vitality of the performing arts, and of Broadway in particular, is a cause near and dear to Kors, a lifelong New Yorker and theater enthusiast. To mark the occasion, the Michael Kors company made a donation to The Actors Fund, a national human services organization that fosters stability and resiliency, and provides a safety net for performing arts and entertainment professionals over their lifespan. Kors himself also made a personal donation to The Fund.
“I saw my first Broadway show when I was 5 years old, and my love and appreciation for the theater and the amazing talents in the entertainment industry has never faltered,” says Michael Kors. “To lose yourself in a piece of theater is one of the best ways to experience faraway places, meet new people and explore different times. Theater is travel, it’s transport and it’s an endless source of inspiration. I feel fortunate to be able to use my 40th anniversary to celebrate and support an industry that is in dire straits—and that has brought so much joy and inspiration to the world.”
Joseph Benincasa, President and CEO of The Actors Fund, added, “We are so grateful to Michael Kors and The Michael Kors Company for their outstanding support of the performing arts and entertainment community. We’re honored to be included in Michael’s 40th Anniversary Collection celebration, and will put their generous donations to use right away to help those in need with direct financial assistance, health insurance enrollment and health care, mental health resources, affordable housing and more.”
The virtual experience premiered live on the brand’s social and digital channels, including the dedicated microsite www.MichaelKors-Collection.com, which will serve as the hub for all Fall/Winter 2021 content. The programming is also available to the brand’s international audience across YouTube, Instagram, Facebook and Twitter, as well as on WeChat, Weibo, LINE and Kakao.
For more information, please visit the following:
Michael Kors Website: http://www.michaelkors.com/
Runway Digital Experience: http://www.MichaelKors-Collection.com
Michael’s World: http://www.michaelkors.com/michaelsworld
@MichaelKors on Instagram, IG Stories, Reels and IGTV: http://instagram.com/michaelkors
Michael Kors on YouTube: https://www.youtube.com/michaelkors
Michael Kors on Facebook: http://www.facebook.com/michaelkors
Michael Kors on Facebook Messenger: m.me/MichaelKors
@MichaelKors on Twitter: http://twitter.com/michaelkors
@MichaelKorsJP on Twitter: https://twitter.com/MichaelKorsJP
Michael Kors on Pinterest: http://www.pinterest.com/michaelkors
@MichaelKors on Weibo: http://weibo.com/michaelkors
Search for “Michael Kors” on WeChat
Search for “Michael Kors” on LINE Japan
Search for “Michael Kors” (마이클코어스) on Kakao Korea
Join the conversation: #AllAccessKors
ABOUT MICHAEL KORS
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Mens, including accessories, ready-to-wear, footwear, wearable technology, watches, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world. In addition, Michael Kors operates digital flagships across North America, Europe and Asia, offering customers a seamless omni-channel experience.
ABOUT THE ACTORS FUND
The Actors Fund is a national human services organization that fosters stability and resiliency, and provides a safety net for performing arts and entertainment professionals over their lifespan. Through offices in New York, Los Angeles and Chicago, The Fund serves everyone in film, theater, television, music, opera, radio and dance with programs including social services and emergency financial assistance, health care and insurance counseling, housing, and secondary employment and training services. Visit actorsfund.org.