Ain’t Too Proud is an electrifying new musical about the life and times of The Temptations, the greatest R&B group of all time (Billboard Magazine). Five young guys on the streets of Detroit were discovered by Berry Gordy, who signed them to his legendary new label. With their signature dance moves and unmistakable harmonies, they rose to the top of the charts—creating an amazing 42 Top Ten Hits with 14 reaching number one. Through friendship and betrayal amid the civil unrest that tore America apart, their moving and personal story still resonates five decades later. The thrilling production of Ain’t Too Proud features a book by Dominique Morisseau, direction by Tony Award®-winner Des McAnuff and choreography by Olivier Award®-winner Sergio Trujillo.
Ain’t Too Proud had its world premiere at Berkeley Rep and went on a pre-Broadway tour visiting DC, LA, and Toronto, breaking records at all venues. The musical began performances at the legendary Imperial Theatre on Broadway on February 28, 2019.